Hard Rock International has partnered with Lionel Messi to introduce a new superhero-themed toy, Captain Messi, available with the Kid’s Menu at participating Hard Rock Cafes and hotels. This exciting addition allows children to enjoy their meals while receiving a limited-edition, posable Captain Messi toy. The toy is also part of a larger retail collection, including lunchboxes, backpacks, and more, available at Hard Rock’s Rock Shops and online.
At the launch event at Seminole Hard Rock Hollywood, Messi himself made a surprise appearance to celebrate the new character. After an animated video reveal of Captain Messi, the soccer star engaged with the audience in his Captain Messi t-shirt, making the occasion even more memorable. Alongside the toy reveal, attendees dined on Hard Rock’s popular menu, which included Messi-designed burgers and the newest Kid’s Menu items, cheese pizza and pepperoni pizza. These new options add variety to an already diverse menu, which includes grilled chicken salad, fresh fruit, and chicken tenders.
For families looking to experience this superhero-themed dining adventure, the limited-edition Captain Messi toy is now available with Kid’s Menu orders, both in cafes and via room service at Hard Rock Hotels.
