Kura Sushi USA Inc. is celebrating its 15th anniversary, marking a decade and a half of blending authentic Japanese cuisine with cutting-edge technology across nearly 70 locations in 19 states. Since its first U.S. opening, the brand has redefined the fast-casual dining experience through its fusion of tradition and innovation.
One of Kura Sushi’s standout features is its Kur-B drink delivery robot, an innovation that integrates automation into the dining experience. This technology, along with the brand’s revolving sushi bar system, creates a seamless, interactive environment for diners. Other unique elements, such as the Bikkura Pon rewards system, gamify the meal experience, making dining at Kura not just about the food but also about entertainment. Customers are engaged with the Bikkura Pon games, where they can earn prizes, making every meal a fun and family-friendly event.
The use of the Mr. Fresh system ensures that each dish is served fresh, automatically removing plates after a certain time to maintain quality. The Express Belt further enhances the dining experience by delivering sushi directly to the table in a contactless, efficient manner.
Kura Sushi’s success in the U.S. highlights the balance between scaling a traditional Japanese model while appealing to a wide customer base. The brand has maintained its cultural authenticity while using technology to enhance both service and entertainment, offering a unique approach to dining that continues to resonate with customers.